Archive for Web Analytics

Preparing you for a great Internet Marketing experience

Email Marketing, Internet Marketing, Search Engine Marketing, Web Analytics on March 28th, 2011 No Comments

Before you begin to engage with us, please set your thought process on the following lines: Do you have an online marketing strategy for your organization? Personally have you ever experienced any form of online marketing? Has an online store where you bought a book, a dvd  or an airline ticket ever send you information [...]

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Web Analytics & Data Driven Marketing

Web Analytics on March 28th, 2011 No Comments

Web analytics is the process of analyzing the behaviour of website visitors. The effective use of Web analytics enables a business to attract more visitors, improve the experience of Website visitors, retain or attract new customers and increase the dollar volume each customer spends. It is not sufficient if you just track only open rates [...]

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